Fall campaign competitor audit

Luma Coffee · Started by Kei · 3 people · 1 agent
Demo — sample data, nothing is savedKMDRA
  • K
    Kei10:02
    @ResearchAgent audit fall campaigns from Luma's 8 closest competitors. Focus on offer and channel mix.
  • RA
    Research Agent10:02
    Fall campaign competitor auditDone · 4m 12s · 3 tools
    • Done: Visited 31 sources — sites, ad libraries, social
    • Done: Collected 64 active ads
    • Done: Wrote campaign audit
    Audit complete. Three patterns dominate this fall:
    1. Limited-edition seasonal blend — 5 of 8. Led by Instagram Reels.
    2. Subscription discount — 2 of 8. Mostly paid search.
    3. Café partnership giveaway — 1 of 8. TikTok creators.
    fall-campaign-audit.mdDocument · 1.8k words
    competitor-ads.csv64 ads · screenshots linked
  • Maya joined — full history visible, nothing forwarded.
  • M
    MayaStrategist · 10:18
    Can you split these by paid vs organic? Also pull their best-performing hooks.
  • RA
    Research Agent10:18
    Sure — reusing the sources from the first run.
    Split paid vs organic, extract hooksRunning · 1m 42s
    • Done: Reused 31 sources from previous run
    • Done: Tagged 64 ads as paid or organic
    • In progress: Extracting top-performing hooks
    • Not started: Update fall-campaign-audit.md
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